Myths, magic and sagas - Iceland's robust storytelling culture has made it one of the most coveted destinations for creative minds. Iceland boasts some of the most writers and published books per capita in the world, and Reykjavík is the first non-native English speaking UNESCO City of Literature. Eliza Reid is a Reykjavik-based writer and editor, and is one of two women founders of the Iceland Writers Retreat, an annual gathering for published and aspiring writers. Eliza will talk about what makes Iceland so unique and inspirational - both as a home and as a travel destination - for lovers of the written word. She will also share her experience as a woman cultural entrepreneur in Iceland, the country that ranks highest in the world for gender equality.